Position: Marketing Officer

Job Descriptions

Job Location: Shahr-e Naw - Kabul

Nationality: Afghan

Job Category: Marketing

Employment Type: Full time

Salary: Negotiable

Vacancy Number: JSEC – Marketing Officer

Number of Vacancies: 1

Organization: Jahan Sky Educational Consultancy & Travel Agency

Year of Experience: More than 2 years

Contract Duration: One Year / Extendable

Gender: Male/Female

Education: Bachelor’s degree in Marketing, Business Administration or other related fields

Closing Date: 15 Jan 2024

 

Overview

A Marketing Officer plays a crucial role in developing and executing marketing strategies to promote products or services while driving brand awareness and enhancing customer engagement.

Duties and responsibilities:

1. Strategy Development: Developing marketing strategies to meet organizational goals and objectives. This involves conducting market research, identifying target audiences, and creating comprehensive marketing plans.

2. Campaign Execution: Implementing marketing campaigns across various channels, including digital advertising, social media, print media, events, and PR activities. Monitoring, analyzing, and optimizing campaign performance is also crucial.

3. Brand Management: Maintaining brand consistency and managing brand reputation. Developing brand guidelines, creating brand messaging, and ensuring all marketing efforts align with the brand image.

4. Content Creation: Creating engaging and persuasive content for various marketing materials, such as websites, blogs, social media posts, email campaigns, and advertisements. This includes writing and editing content, as well as coordinating with designers and photographers.

5. Market Research: Conducting market research to gather insights on consumer behavior, market trends, and competitors. Analyzing data and using it to drive marketing strategies and decision-making.

6. Digital Marketing: Utilizing various digital marketing tools and techniques, such as search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and content marketing, to reach the target audience effectively.

7. Analytics and Reporting: Monitoring and analyzing key marketing metrics, such as website traffic, conversion rates, and customer engagement. Providing regular reports to assess campaign effectiveness and make data-driven decisions.

Job Requirements:

1. Education: A bachelor's degree in marketing, business administration, communications, or a related field required.

2. Experience: Previous experience in marketing, advertising, or a related field is advantageous.

3. Strong Communication Skills: Excellent written and verbal communication skills are essential for effectively conveying messages to target audiences and collaborating with team members.

4. Analytical Skills: Proficiency in data analysis and the ability to interpret market trends and consumer insights are important for identifying opportunities and making strategic marketing decisions.

5. Creativity: A successful Marketing Officer should possess creativity and innovative thinking to develop unique marketing campaigns and content that captivate the audience.

6. Digital Marketing Expertise: Proficiency in various digital marketing tools and platforms, along with knowledge of current digital marketing trends and practices, is crucial.

7. Time Management and Organization: The ability to prioritize tasks, meet deadlines, and work efficiently is vital in managing multiple marketing projects simultaneously.

8. Computer Proficiency: Proficient in using computer (Windows, Ms. Word, Excel, PowerPoint, Internet using, Emailing)

Submission Guideline:

Interested candidates who deem themselves suitable for this vacancy can share their complete profile including (Application letter, Updated CV, Work Experience, National ID/Passport and recent photo) electronically to (hr@jahansky.com) email and please indicate the vacancy number (JSEC – Marketing Officer) in the subject line of your email (before 15 Jan 2024) otherwise your application will not be considered.

Note: Only shortlisted candidates who have completed the requirements of the vacancy will be called for further selection process.